Googleisoneofthelargestandmostpowerfultechnologycompaniesintheworld.ItwaslaunchedbyStanfordUniversitystudentsLarryPageandSergeyBrinin1998.Nowithasover50000employeesandmakesabout$50billionayear. 36
Buildtherightteam
37 “Havinggreatpeopleinvolvedistremendouslyimportant”saysLarry.“Someentrepreneurs（企业家）areinsucharushtostartanewbusinessthattheydon’twaittofindtherightpeopletoworkwith.”
Makeitsimple
“TechnologyhasthiswayofbecomingoverlycomplexbutsimplicityisoneofthereasonswhypeopleareattractedtoGoogle”writesSergey.Ifyourproductsaresimplethenpeoplewillbemorelikelytousethem. 38
Becomeanexpert
LarryandSergeyspentyearsresearchingwww.google.combeforetheylauchedthewebsite. 39 TheGooglefoundersthinkthatentrepreneursshouldtaketimetoreallyunderstandtheirbusinessandtheirmarketasit’llpayoffinthelongrun.
40
“Youshouldsetreallyaggressivegoalsthatyou’renotsureyoucanachieve”explainsLarry.Hesaysthatsomeentrepreneursonlysetgoalstheythinktheycanattain.Butheexplainsifyouonlysetachievablegoalsyou’renevergoingtocreatesomethingtrulyextraordinary.
ASettoughgoals
BSetachievablegoals
CLarryandSergeyowemuchoftheirsuccesstoteamwork.
DGooglestressescooperationwithotherentrepreneurs.
EAndthatmeanttheykneweverythingabouthowsearchenginesworked.
FIfyoudon’tunderstandyourproductsyourcustomerscertainlywon’t.
GSowhatareLarryandSergey’stoptipsforsuccess?
