问题标题:
英文促销广告50字
问题描述:

英文促销广告50字

李满芳回答:
  (a)Buy-One-Get-One-Free(BOGOF)-whichisanexampleofaself-liquidatingpromotion.Forexampleifaloafofbreadispricedat$1,andcost10centstomanufacture,ifyouselltwofor$1,youarestillinprofit-especiallyifthereisacorrespondingincreaseinsales.ThisisknownasaPREMIUMsalespromotiontactic.   (b)CustomerRelationshipManagement(CRM)incentivessuchasbonuspointsormoneyoffcoupons.TherearemanyexamplesofCRM,frombankstosupermarkets.   (c)Newmedia-Websitesandmobilephonesthatsupportasalespromotion.Forexample,intheUnitedKingdom,NestleprintedindividualcodesonKIT-KATpackaging,wherebyaconsumerwouldenterthecodeintoadynamicwebsitetoseeiftheyhadwonaprize.Consumerscouldalsotextcodesviatheirmobilephonestothesameeffect.   (d)Merchandisingadditionssuchasdumpbins,point-of-salematerialsandproductdemonstrations.   (e)Freegiftse.g.Subwaygaveawayacardwithsixspacesforstickerswitheachsandwichpurchase.Oncethecardwasfulltheconsumerwasgivenafreesandwich.   (f)Discountedpricese.g.BudgetairlinesuchasEasyJetandRyanair,e-mailtheircustomerswiththelatestlow-pricedealsoncenewflightsarereleased,oradditionaldestinationsareannounced.   (g)Jointpromotionsbetweenbrandsownedbyacompany,orwithanothercompany'sbrands.Forexamplefastfoodrestaurantsoftenrunsalespromotionswheretoys,relatingtoaspecificmovierelease,aregivenawaywithpromotedmeals.   (h)Freesamples(aka.sampling)e.g.tastingoffoodanddrinkatsamplingpointsinsupermarkets.ForexampleRedBull(acaffeinatedfizzydrink)wasgivenawaytopotentialconsumersatsupermarkets,inhighstreetsandatpetrolstations(byapromotionsteam).   (i)Vouchersandcoupons,oftenseeninnewspapersandmagazines,onpacks.   (j)Competitionsandprizedraws,innewspapers,magazines,ontheTVandradio,onTheInternet,andonpacks.   (k)Cause-relatedandfair-tradeproductsthatraisemoneyforcharities,andthelesswellofffarmersandproducers,arebecomingmorepopular.   (l)Financedeals-forexample,0%financeover3yearsonselectedvehicles.   Manyoftheexamplesabovearefocuseduponconsumers.Don'tforgetthatpromotionscanbeaimedatwholesalesanddistributorsaswell.TheseareknownasTradeSalesPromotions.Examplesheremightincludejointpromotionsbetweenamanufacturerandadistributor,salespromotionleafletsandothermaterials(suchasT-shirts),andincentivesfordistributorsalespeopleandtheirretailclients.
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