问题标题:
英文促销广告50字
问题描述:
英文促销广告50字
李满芳回答:
(a)Buy-One-Get-One-Free(BOGOF)-whichisanexampleofaself-liquidatingpromotion.Forexampleifaloafofbreadispricedat$1,andcost10centstomanufacture,ifyouselltwofor$1,youarestillinprofit-especiallyifthereisacorrespondingincreaseinsales.ThisisknownasaPREMIUMsalespromotiontactic.
(b)CustomerRelationshipManagement(CRM)incentivessuchasbonuspointsormoneyoffcoupons.TherearemanyexamplesofCRM,frombankstosupermarkets.
(c)Newmedia-Websitesandmobilephonesthatsupportasalespromotion.Forexample,intheUnitedKingdom,NestleprintedindividualcodesonKIT-KATpackaging,wherebyaconsumerwouldenterthecodeintoadynamicwebsitetoseeiftheyhadwonaprize.Consumerscouldalsotextcodesviatheirmobilephonestothesameeffect.
(d)Merchandisingadditionssuchasdumpbins,point-of-salematerialsandproductdemonstrations.
(e)Freegiftse.g.Subwaygaveawayacardwithsixspacesforstickerswitheachsandwichpurchase.Oncethecardwasfulltheconsumerwasgivenafreesandwich.
(f)Discountedpricese.g.BudgetairlinesuchasEasyJetandRyanair,e-mailtheircustomerswiththelatestlow-pricedealsoncenewflightsarereleased,oradditionaldestinationsareannounced.
(g)Jointpromotionsbetweenbrandsownedbyacompany,orwithanothercompany'sbrands.Forexamplefastfoodrestaurantsoftenrunsalespromotionswheretoys,relatingtoaspecificmovierelease,aregivenawaywithpromotedmeals.
(h)Freesamples(aka.sampling)e.g.tastingoffoodanddrinkatsamplingpointsinsupermarkets.ForexampleRedBull(acaffeinatedfizzydrink)wasgivenawaytopotentialconsumersatsupermarkets,inhighstreetsandatpetrolstations(byapromotionsteam).
(i)Vouchersandcoupons,oftenseeninnewspapersandmagazines,onpacks.
(j)Competitionsandprizedraws,innewspapers,magazines,ontheTVandradio,onTheInternet,andonpacks.
(k)Cause-relatedandfair-tradeproductsthatraisemoneyforcharities,andthelesswellofffarmersandproducers,arebecomingmorepopular.
(l)Financedeals-forexample,0%financeover3yearsonselectedvehicles.
Manyoftheexamplesabovearefocuseduponconsumers.Don'tforgetthatpromotionscanbeaimedatwholesalesanddistributorsaswell.TheseareknownasTradeSalesPromotions.Examplesheremightincludejointpromotionsbetweenamanufacturerandadistributor,salespromotionleafletsandothermaterials(suchasT-shirts),andincentivesfordistributorsalespeopleandtheirretailclients.
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