问题标题:
Businessesarewitnessingadifficulttimewhichhasinturnproducedinfluenceonconsumers’edsiretogogreen.Howevershoppersarestilllayingstressonenvironmentalconcerns.Twothirdsofcustomerssaythatenvironmentalconsi
问题描述:

Businessesarewitnessingadifficulttimewhichhasinturnproducedinfluenceonconsumers’edsiretogogreen.Howevershoppersarestilllayingstressonenvironmentalconcerns.

Twothirdsofcustomerssaythatenvironmentalconsiderationsinformtheirpurchasestothesamedegreeastheydidayearagowhilemorethanaquartersaythattheyarenowevenbetterawareoftheenvironmentaleffectonwhattheybuy.

Thismayhelptoinfluencehowshopsstoregoodsontheirshelves.Andthecompaniesshouldstillmakeeffortstobecomemoreenvitonmentallyfriendly.Twooutofthreepeoplethinkitisimportanttobuyfromenvironmentallyresponsiblecompanieswithaboutoneinsevensayingthattheyhadevendecidedtotaketheircustomelsewhereiftheyfeltacompany’senvironmentalreputationwasnotgoodenough.

HarryMorrisonchiefexecutive(主管)oftheCarbonTrustsympathizes:“Iunderstandthissituationwheresurvivalisveryimportantnow.Butfromenvironmentalconsiderationstheclocdisticking—wedon’thavemuchtime.Inadditioncuttingcarbonhasanimmediateeffectascostsdropandamediun-termbenefitforthebrand.”

Largercompanieshaveanextramotivationtolookatreducingtheircarbonfootprintasnewrulesnextyearwillrequirebusinessesbobuycarbonallowancestomakeupfortheiremissions(排放).Thosethathavetakenearlyactionwillhaveaheadstart.Morethantwothirdsofconsumersarenotclearaboutwhichcompaniesareenvironmentallyresponsible.Thissuggeststhatfirmsthatareabletorelayclearlytheirmessagetothepublicwillbeinapolepositiontoattractshoppers.

TheCarbonTrustbelievesthatitcanhelpbyinformingcustomersaboutthegoodworkcompaniesaredoing.“Whencompaniesaregranted(授予)thestandardtheycanusealogo(标识)inalltheirmarketingwhichmakesitclearthattheyareworkingtowardscuttingemissions”Mr.Morrisonsaid.

64.What’sthemainideaofthepassage?

A.Businessesarefindingwaystosendtheirmessagetotheshoppers.

B.Companieswillsoongetinformationaboutcuttingcarbonemissions.

C.Firmsaremakingeffortstoencouragecustomerstokeepgoodsathome.

D.Firmsareurgedtocutcarbonemissionsbyshoppers’environmentalaware

郝永平回答:
  【小题1】D【小题2】A【小题3】A【小题4】C解析:【语篇解读】本篇文章为说明文。现在顾客购物已经开始考虑环保的问题。面临顾客环保的心理需求,企业只有主动采取措施,减少排放,才会更...
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