问题标题:
【“Imageiseverything.”Anentireindustryhasbeenbuiltupontheassumptionthatimageiseverything,butwhenitcomesdowntoit,anappealingimageisnotenough.Ifthereisnosubstance(事实)behindtheimage,theproduct,ser】
问题描述:

“Imageiseverything.”Anentireindustryhasbeenbuiltupontheassumptionthatimageiseverything,butwhenitcomesdowntoit,anappealingimageisnotenough.Ifthereisnosubstance(事实)behindtheimage,theproduct,serviceorpersonwillfaileventually.

Firstofall,oneshouldconsiderhowimportantimageisinthesellingofproductsandservices.Advertisingagencieshaveraisedtheartofcreatinganimagetoastateofnearperfection.Publicconceptofthatproductorserviceiscertainlymanagedbytheimagescreatedbytheadvertisingagencies.Butiftheproductorservicedoesnotliveuptotheimagethatwascreated,thecustomerwillbeverydissatisfiedandpossiblyaskfortheirmoneyback.Forexample,theArthurAndersenaccountingfirmhadspentdecadesbuildingupanimageoftrustworthiness.Buttherecentscandal(丑闻)showedthatbehindthatimage,itcheatedinbusinesspractices.Despitethepreviouspositiveimage,thefirmisbeingaccusedofcriminalactionsanditwillprobablynotsurviveasabusinessunit.Althoughtheimagehadbeennearlyperfect,therealitybehindtheimagehasledtothedownfalloftheworldfamousaccountingfirm.

Similarly,personaladviserscanbuildupapublicimageforpoliticiansandmoviestars.Puttingoutpositivenewsreleases,makingsurethatonlythebestphotographsarepublished,andensuringthatthepersonisseeninalltherightplacescanbuildupaverypositiveimageintheviewofthegeneralcommons.Butonceagain,historyisfilledwithexamplesofbothpoliticiansandmoviestarsthatfellfromgracelikethestoryoftheHollywoodactorgivingintothepressuresoffameandfortune.Withpeople,justaswithproductsandservices,imageiscertainlyimportant,butwithoutpositivesubstancebehindtheimage,failureisclose.

Tosummarize,itisclearthatanappealingimageisextremelyimportanttosuccess,whetherthatimageisrelatedtosellingaproductorserviceortothe“selling”ofaperson.Butimageisonlyhalfoftheequation.Whatliesbehindthatimageiseverybitasimportantastheimageitself——thepersonorproductmustdeliveronthatimageorthereislittlechanceforlong-termsuccess.

小题1:ThedownfalloftheArthurAndersenaccountingfirmisdueto________.

A.itsdishone

苏曼回答:
  小题1:A小题2:B小题3:A小题4:D   
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《【“Imageiseverything.”Anentireindustryhasbeenbuiltupontheassumptionthatimageiseverything,butwhenitcomesdowntoit,anappealingimageisnotenough.Ifthereisnosubstance(事实)behindtheimage,theproduct,ser】|小学英语问答-字典翻译问答网》
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