|
Therearethousandsofproductsofallcolorsandshapesinasupermarket,makingyoubelievethattheyareworthatry.How?Packaging（包装）isthesilentbutpersuadingsalesman. Thereontheshelves,eachbottle,can,box,andjarhasbeencarefullydesignedandmeasuredtospeaktotheinnerselfoftheconsumer（消费者）,sothatisbuyingnotonlyaproductbutalsohisbeliefinlife.Scientistshavestudiedconsumerbehaviorrecentlyandfoundthatthelookofthepackagehasagreateffectonthe“quality”oftheproductandonhowwellitsells,because“Consumersgenerallycannottellbetweenaproductanditspackage.Manyproductsarepackagesandmanypackagesareproducts,”asLouisCheskin,thefirstsocialscientiststudyingconsumers’feelingforpackaging,noticed. Colorsareoneofthebesttoolsinpackaging.Studiesofeyemovementhaveshownthatcolorsdrawhumanattentionquickly.TakeV8forexample.Formanyyears,thebrightredcoloroftomatoesandcarrotsonthethinbottlemakesyoufeelthatitisverygoodforyourbody.Andtheword“green”todaycankeepfoodpricesgoingup. Shapesareanotherattraction.Circlesoftensuggesthappinessandpeacefulness,becausetheseshapesarepleasingtoboththeeyeandtheheart.That’swhytheroundyellowMsignsofMcDonald’sareinvitingtobothyoungandold. Thisnewconsumerresponse（反应）tothecolorsandshapesofpackagesremindsproducersandsellersthatpeoplebuytosatisfybothbodyandsoul. 60．Accordingtothepassage,______seemstobeabletopersuadeaconsumertobuytheproduct. A．thepleasingcolorofthepackage B．thespecialtasteoftheproduct C．thestrangeshapeofthepackage D．thebeliefintheproduct 61．Ifapackageoraproductisroundinshape,itcan________. A．bringexcitementtotheconsumers B．attracttheconsumers’attention C．catchtheeyemovementoftheconsumers D．produceahappyandpeacefulfeeling 62．“Andtheword‘green’todaycankeepfoodpricesgoingup.”Thissentencesuggeststhatconsumerstodayare________. A．startingtonoticetheimportanceofnewfood B．enjoyingthebeautyofnaturemorethanbefore C．beginningt 韩泗谷回答：
60--63 ADDB 60.A点评：细节理解题。文章第三自然段就是该题的解题思路，故应选A。61.D点评：细节理解题。文章第四自然段中的“Circlesoftensuggesthappinessandpeacefu...
查看更多
英语推荐
热门英语推荐
语文
数学
英语
科学
作文
最新文章
|
