英语翻译
(第一段)SingaporeAirlinesisoneofthemostsuccessfulairlinesintheworld.Themainreasonforthisisitsstrongbrandmanagement.Becausetheairlinehasnodomesticflights,ithadtocompeteforinternationalroutesstraightaway.Thisdifficultstartledtoastrongemphasisonbranding.Inordertostandoutfromtheothermajorairlines,SingaporeAirlinesinvestedgreatlyinresearchanddevelopment.Theyaimedtoofferthebesttechnologyandexcellentcustomerservice.
(第二段)Oneofthemostimportantaspectsofthebrandwasthecabincrew.Whentheairlinewaslaunchedin1972,itemployedtheFrenchdesigner,PierreBalmain,todesigntheuniform.HecreatedaspecialversionoftheMalaysiansarong.TheimageoftheSingaporeAirlineflightstewardessinhersarongbecameoneofthebestknownintheairtravelindustry.Itillustratedthebrandvaluesofhospitalityandcustomercare.SingaporeAirlinesranaverydetailedtrainingprogrammeforthecabincrewtomakesurethatthebrandwasalwaysfullydelivered.Theirslogan'agreatwaytofly'alsoemphasisedthehighqualityofthebrand.