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【英语翻译(第一段)SingaporeAirlinesisoneofthemostsuccessfulairlinesintheworld.Themainreasonforthisisitsstrongbrandmanagement.Becausetheairlinehasnodomesticflights,ithadtocompeteforinternationalroutesstraightaw】
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英语翻译

(第一段)SingaporeAirlinesisoneofthemostsuccessfulairlinesintheworld.Themainreasonforthisisitsstrongbrandmanagement.Becausetheairlinehasnodomesticflights,ithadtocompeteforinternationalroutesstraightaway.Thisdifficultstartledtoastrongemphasisonbranding.Inordertostandoutfromtheothermajorairlines,SingaporeAirlinesinvestedgreatlyinresearchanddevelopment.Theyaimedtoofferthebesttechnologyandexcellentcustomerservice.

(第二段)Oneofthemostimportantaspectsofthebrandwasthecabincrew.Whentheairlinewaslaunchedin1972,itemployedtheFrenchdesigner,PierreBalmain,todesigntheuniform.HecreatedaspecialversionoftheMalaysiansarong.TheimageoftheSingaporeAirlineflightstewardessinhersarongbecameoneofthebestknownintheairtravelindustry.Itillustratedthebrandvaluesofhospitalityandcustomercare.SingaporeAirlinesranaverydetailedtrainingprogrammeforthecabincrewtomakesurethatthebrandwasalwaysfullydelivered.Theirslogan'agreatwaytofly'alsoemphasisedthehighqualityofthebrand.

焦秉立回答:
  新加坡航空公司是全世界最成功的航空公司之一.其成功的主要原因就是强大的品牌管理.由于新加坡航空公司没有国内航线,因此它必须直接竞争国际航线.这种艰难的开始导致后来非常重视品牌.为了能在其他主要航空公司中脱...
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《【英语翻译(第一段)SingaporeAirlinesisoneofthemostsuccessfulairlinesintheworld.Themainreasonforthisisitsstrongbrandmanagement.Becausetheairlinehasnodomesticflights,ithadtocompeteforinternationalroutesstraightaw】|小学英语问答-字典翻译问答网》
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