问题标题:
【householdappliance作文】
问题描述:

householdappliance作文

董世民回答:
  Abstract   China'shouseholdelectricalapplianceindustryinChina'sreformandopeningasalandmark30-yearindustryintheworldtolayanirreplaceablelocation,salesvolumein2008reachedmorethan6000million,refrigerators,washingmachinesaccountedformorethan40%ofglobalproduction,air-conditioning,microwaveovensaccountedfor70%ofglobalproduction,smallhouseholdappliancesaccountforalmost90percentofglobalproduction,Chinaistheworld'smainsuppliersofhouseholdelectricalappliances.   Atpresent,thefinancialcrisissweepingtheglobe,greatlyreducingtheexportofChinesehouseholdelectricalappliance,householdapplianceindustryhowtousenewmarketingmodel,content,methodstoincreasecompetitiveadvantage.Thispaperattemptstodescribetheconceptofmarketingtoexplorethenewera,China'shouseholdelectricalapplianceindustrymarketingcontentdevelopmentandtrends.   Thisarticlefirsttheoreticalmodelofmarketingresearch,marketingmodelsmarketingsub-standardsmodel,auniquenewmarketingmodelsandmarketingmodels.Ofvariousmodelsintotheprinciplesofmarketing,describedtheapplication.Amongthem,thestandardmarketingmodelincludes:marketpositioningmode,thenewproductdevelopment,advertisingsalesmodel,channelmarketingmodels,brandmarketingmodel.Uniquemarketingmodel,includingemotionalmarketingmodel,theconceptofmarketingmodels,affiliatemarketingmodel,brandloyaltymodel,sponsorshipmarketingmode.Emergingmarketingmodel,includingmodelsofservicemarketing,networkmarketingmodel,greenmarketingmodel,marketingmodel,marketingmodelinternational.   Followedbyananalysisofhouseholdelectricalapplianceindustryinthemarketingmodeofuseofthestatusquo,andproposedspecificmanagementrecommendations.Basedonthehouseholdappliancesindustrymarketingmodechoiceandtherealizationofacertainreferencepath
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