AsthethrillsoftheLondon2012OlympicGamesfadethefocusnowisonthe2016OlympicGamesinBrazil.OverthenexttwoyearsithostedtheFIFAConfederationCupinJune2013andhostedtheFIFAWorldCupin2014.Brazilhastakenstepstoincreasetheeconomicprofitsbysafeguardingtheinterestsofbroadcastersandfunders.

In2009theBrazilpassedtheBrazilianOlympicActandtheso-calledWorldCupLawin2012whicharedesignedtofightambush(隐性)marketinganddigitalpiracy(盗版)andregulateadvertisinginandaroundofficialsportingsites.

TheBrazilianWorldCupLawgoesmuchfurtherinprotectingtheinterestsofrightownersthanBrazil’spre-existinglegislation(立法)inthisareatheso-calledPeleLaw.ForexampletheWorldCupLawbansanyonebuttheofficialbroadcasterfromusingimagesofevents.Howeveritdoespermitusefornon-commercialpurposes.ItalsorequiresthatFIFAoritslocalbroadcasterprovidehighlightsuptotwohoursaftereachmatch.Otheritemsallowprotectionoftrademarksassociatedwiththeeventandbanunauthorizedassociationwiththeevent’smarks.

ThePeleLawpermitsasaninformationrightbothaccesstosportingsitesandtheuseofimagesforjournalisticpurposes.ItishoweverunlikelythatsuchanunderstandingwillbegainedinrelationtotheWorldCupLawwhichgovernsaccesstoanduseofimagesspecificallyinrelationtotheFIFAWorldCup2014.AlthoughtheBrazilianOlympicActregulatestheIP(知识产权)relatingtothe2016OlympicGamesinRioitremainssilentonbroadcastingrights.

WhateverthebenefitsitseemsclearthatIPrightsingeneralandbroadcastingrightsinparticularwillcontinuetoplayakeyroleinbringinginfunds.IfpastexperienceisanythingtogobyRio2016notonlypromisesnewsportingachievementsbutalsothebreakingofnewrecordsintermsofprofitsproducedfromthesaleofbroadcastingandothermediarights.

29.The2016Olympics　.

A.promisestobreakmanyrecords

B.willexperiencechallengesinfunding

C.promisestobethegreatestinhistory

D.willbringgreatbenefitstoBrazil

30.TheWorldCupLawandthePeleLawaredifferentinthat　.

A.theformerisstricterthanthelatterinprotectingIPrights